1 I want it now
Our shopping expectations have shifted significantly in recent years. If you see it on the way to work, you want it before you leave for home that evening. While not with us in every location just yet, our expectations for delivery have shifted from days to hours as our lives have migrated online. Keeping pace with consumer – and business – behaviours and expectation is driving unprecedented innovation as well as fuelling real estate take-up.
2 Now I don’t want it
Having decided yesterday that our lives could not go on without a particular item, today we are not so sure. Having had the item delivered in 24 hours we now all expect hassle-free returns and will not shop with a retailer makes returning unwanted product difficult. These returns have to be checked before going back into the supply chain and hence the rise of the specialist returns operators such as Clipper Logistics.
3 Players involved
Not that long ago, the public’s awareness of logistics was limited to passing DHL and Eddie Stobart trucks on the motorway, a state of affairs that hadn’t changed for decades. With some…