In the centre of Prague’s old town, the world’s largest collection of Apple product exhibits can be found in a dedicated museum.
Opened last year by a mysterious collector, the museum pays homage to Steve Jobs’ entrepreneurial spirit. And it is a sign of the times in this region.
With technological innovation in eastern Europe replacing the heavy industries of the Soviet era, it is perhaps unsurprising that the head of the region’s largest developer compares his buildings to iPhones.
“I say to our people, every building is an opportunity,” says Pavel Trenka, group chief executive of HB Reavis. “So what can you bring? What new functionality? What new experience?”
Previously a “commodity player” achieving the lowest price point for offices and retail through the use of its in-house contractor, the developer now has a strategy that focuses on innovative office, retail and leisure spaces with value-added services
The UK needs to take note. Undeterred by Brexit, HB Reavis is expanding its London team and plans to have a third of its €2.1bn (£1.8bn) portfolio in the capital in two…