Europe

Here’s looking at YOO

YOO founder John Hitchcox hit the headlines when the property design group was part of the £296m Olympia London purchase. He lifts the lid on the deal.

“Waking up worrying in the middle of the night, feeling like the sky is falling on your head, is a sensation most successful people have to deal with their whole lives.” John Hitchcox, shrugs his shoulders nonchalantly, palms raised to the ceiling. “Thinking that you are useless all the time? That’s called motivation.” It is a sucker punch of honesty. Particularly from a man who has built up the multi-million-pound YOO property design empire over 18 years with 78 projects across 55 cities in 36 countries.

“I think I am driven by a fear…

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