Europe

Northern exposure: Norway gives green light to inward investment

After years of economic independence, Norway is embracing cross‑border investment. Emily Wright travelled to Oslo to find out why the World’s wealthiest Ice maiden is finally thawing

northern-lights

“Sixty years ago we were all just hunters and fisherman here. We are still not really used to the wealth.” Norwegian urbanist Erling Fossen looks out over Oslo from the pine forest surrounding the famous Ekeberg Sculpture Park. Rising up over the city, this is the place to come for the best views of the Norwegian capital. And not just for the fjords, flora and fauna. The elevated look-out point gives a clear snapshot of a city on the cusp of a major change. The sight of a waterfront packed with cranes, modern architecture and a wall of fresh development emblazoned with company logos – Deloitte, PwC, DNB ASA – speaks volumes. This is all part of a new look for Oslo – one that signals the city is open for big business and, by default, that one of the richest countries in Europe is finally ready to take its place on the world stage.

And this is not an insignificant step. Once considered the “wealthy weirdo” of Europe, the discovery of oil in the late 1960s gave Norway the riches it needed to make its…

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