Speaking at Hightower’s UK launch this morning, Brandon Weber added that, until recently, the lack of sophisticated tech products in the real estate space had made it difficult for property companies to embrace change. The former CBRE VP said: “For a very long time, we were using sticks and rocks to run these incredibly sophisticated businesses.”
Weber was joined by Cushman & Wakefield partner Juliette Morgan and Invesco’s managing director of asset management for Europe, Etienne Dupuis, at the event to launch Hightower, an end-to-end leasing platform set up by Weber in 2013 from a Seattle coffee shop.
Dupuis agreed that the property industry’s reputation as being slow to adopt is not down to a lack of interest: “If change is easy, adoption will happen.”
And Morgan added that while the tech sector is more advanced in the US, she does not believe that the UK will always be one step behind. She said: “I don’t think the Atlantic makes a huge difference. Tech has no respect for the Atlantic.”