Humans are conditioned to think “this time it’s different”, warns Richard Croft, chief executive of M7 Real Estate
In the dark days of 2008, I was asked by a friend, who was a school governor, to give a speech to a business studies group about being a successful entrepreneur.
I expressed my reservations, because at that point I was the opposite. Eventually I agreed to talk about the credit crunch, which I knew a lot about.
Some days later, in front of around 25 pupils, I began. With end-of- term parties being planned,…